Is the receptionist at your medical practice worth his or her weight in gold?
The value of gold is high right now, so when we’re talking about a medical practice receptionist whose worth is equal to that of gold, we’re talking about an employee of your practice who is a genuine asset. A recent article in the New York Times celebrated these folks as your “unsung heroes at the front line of patient care.”
What does this “golden” medical practice receptionist look like, and what does she do to earn such kudos? (I’m defaulting to the feminine as most of the medical receptionists I know seem to be women).
- Your receptionist is a “touch point” for your medical practice. She is typically the very first person your patients, new and old, encounter when they walk through the door.
She is calm, confident and cheery.
- Her key role is to be a relationship builder between the patient and the physician and healthcare team. She helps manage the emotions that arise when patients are upset, doctors are irritable and back office staff are flustered with too much to do all at once.
- . She is also instrumental in boosting your medical practice income, as her role typically includes collecting co-pays and, if well-trained, overdue account balances.
- In the modern electronically wired medical practice, she is comfortable with technology. She knows how to use the EMR to keep the doctors and back-office staff updated and informed of changes or patient insights using instant messaging, she can use a insurance card scanner to manage the updated patient insurance and demographic data, and she can assist with online form completion or using a check-in kiosk in the waiting room.
Typical job requirements might include (the list is not exhaustive):
- greeting patients and visitors, and helping them check in
- answering patient questions
- communicating insightful and important information about the patient to the physician (“Mrs. Jones needs to be out of here by 3 PM as her son is picking her up outside.”)
- estimating patient wait time and updating them about physicians’ schedule status while reassuring them
- obtaining accurate patient information and updated copies of insurance card
- registering new patients into the practice management system/EMR
- refreshing patient demographics and insurance information at each visit
- letting patients know about their payment responsibilities for their visits
- sending out new patient welcome kits and referral thank you notes
How can you help your medical practice receptionist succeed?
- by NOT making her take phone calls or schedule appointments! This needs to be the job of other medical practice employees
- by providing ongoing customer service training (that should be happening with all your employees)
- by making sure she has access to established medical practice policies and procedures, and that she understands them
- by empowering her to discuss ways to improve the job based on her observations and “frontline” experiences
- by providing her with a name tag
- by encouraging her to use patient names
- by ensuring that she has excellent training to use your computer systems and administrative office technology
- by helping her set goals that offer the opportunity to stretch
- by providing timely constructive feedback about her performance
- by celebrating and thanking her regularly, when she shines like a new ingot of gold!
Philippa Kennealy ran a private family practice, and a hospital, before building her coaching business helping MDs launch and run successful practices and businesses. Visit her online at www.entrepreneurialMD.com to learn more.